Why the back end, not front of house, matters in retail

With the COVID-19 outbreak resulting in over half of shoppers visiting major towns and city centers less frequently than before, the retail industry has hit an inflection point. In order to survive the pandemic and adapt to changes in consumer behavior, retailers must hit the reset button on the way they operate to become smarter, more efficient and more profitable.

While adapting shop floors for social distancing is an essential move, this is not where the biggest potential for improvements lie. Rather, the key difference for brick and mortar stores will be driven by automation within the networks. In retail, networks are often overlooked or neglected by most people besides the IT management, but they can provide powerful business benefits by helping the management and upkeep of the vital infrastructure to become less labor intensive.

Downtime danger

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