Say hello to Amazon’s next-gen full-fat and Lite Fire TV Sticks and an Alexa-centric software update


Amazon’s Fire TV Stick had been allowed to quietly sell out in recent months and now the retailer has announced the launch of a successor as well as the debut of the Fire TV Stick Lite. Priced at $39.99 and $29.99 respectively, the two new Fire TV Sticks will be the first to feature an updated software experience rolling out later this year that Amazon says is the ‘most significant update’ yet.

Redesigned Fire TV Experience

Rolling out later this year on the new Fire TV Stick and Fire TV Stick Lite, the updated Fire TV experience is said to offer a more intuitive and simple user interface. The Main Menu is front and centre, and there’s a brand-new Find function that makes finding movies and TV shows easier than ever before.

As you might expect, Amazon’s Alexa features prominently and offers improved voice controls to give you greater control over your viewing experience. You can make individual profiles for up to six people, and switch between them by saying “Alexa, switch to my profile”. And yes, Alexa will recognize whose voice belongs to which profile after the initial setup.

The update includes dedicated Alexa Explore destination, which displays popular Alexa features and helps you discover new recipes, view stocks, and more. You can also see and control connected smart devices in your home and multi-task while viewing a picture-in-picture feed of your Ring security camera. With the new Fire TV experience, Fire TV Cube can be used for video calling with Alexa. Connect a compatible Logitech webcam to stay in touch with friends and family on the biggest screen in your home. Alexa video calling will be available later this year, while other services like Zoom will be added over time.

Fire TV Stick

The all-new Fire TV Stick is powered by an enhanced 1.7GHz quad-core processor that brings a 50% performance boost over its predecessor. The new device features dual-band, dual-antenna support for 5GHz networking, and the ability to stream video in 1080p at 60fps with HDR compatibility. Dolby Atmos sound is present, and the Alexa Voice Remote comes with dedicated power, volume, and mute buttons for to control TVs, soundbars, and audio receivers. The New Fire TV Stick is already available to pre-order from Amazon for $39.99.

Pre-order Here: Amazon

Fire TV Stick Lite

With 1080p streaming, HDR support, as well as a lite version of Alexa, the Lite version of the Fire TV Stick isn’t exactly lacking in features and is the most powerful streaming player under $30 according to Amazon. You can pre-order the Fire TV Stick Lite from Amazon today for $29.99.

Pre-order Here: Amazon

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He’s been an Android fan ever since owning an HTC Hero, with the Dell Streak being his first phablet. He currently carries an OPPO Find X2 Pro in his pockets, a Galaxy Tab S5e in his backpack, and thinks nothing of lugging a 17-inch laptop around the world. When not immersed in the world of Android and gadgets, he’s an avid sports fan, and like all South Africans, he loves a good Braai (BBQ).




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