Ridley Scott comments on Epic’s parody of his 1984 Apple ad


I was not aware of this, but the famous 1984 ad for the Apple Macintosh computer was directed by Ridley Scott—and yes, that’s the Ridley Scott, the director of Alien, Blade Runner, Gladiator, Black Hawk Down, and a bunch of other films you may have heard of. It seems a bit odd now, but as noted in this Variety story from 2015 he’s actually produced a number of well-known advertisements over the years out of the Ridley Scott Associates production company he founded with his brother Tony in 1968.

Epic recently parodied that famous ad to kick off its campaign against Apple and its iOS App Store, recreating it in Fortnite with Big Brother replaced by Big Brother But With An Apple For a Head. It was a quite a PR move, using Apple’s own words against it—the original ad paralleled IBM’s dominance of the personal computer market with authoritarian control of information in George Orwell’s novel 1984—but it doesn’t seem to have impressed Scott very much.



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