Nvidia could have a plan to beat AMD Big Navi GPUs at their own game

One of AMD’s big innovations with Big Navi graphics cards is Smart Access Memory (SAM), which seemingly helps a fair bit with performance – given a compatible cutting-edge hardware configuration – but Nvidia reckons it’ll have similar tech to rival this with RTX 3000 GPUs, supposedly with less caveats on the support front.

As you may recall, SAM allows the CPU and GPU to work better together for a performance uplift – of something like 5% up to 11% according to AMD’s own internal game benchmarking – by removing certain memory constraints as the name suggests (it gets rid of the 256MB ‘aperture’ which is the limitation on CPU to GPU data access).

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