Is Apple’s new AR logo hiding a secret?

Alongside an announcement for Time Flies, a virtual event being held on Tuesday 15 September at 10am PT, Apple has released a brand new, AR-generated logo, which morphs and moves. Viewable on an iPad or iPhone via the event website, the logo changes from the Apple logo into the date of the event – and you can make it appear in real-life, anywhere you like, thanks to AR technology.

Apple’s new design shows the sort of innovation that goes into the best logos, even though the logo doesn’t actually tell us much about the event itself… or does it? See it below to decide for yourself.

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