Deep discounts are back on Apple iPhones in India; to drive sales this festive season, Telecom News, ET Telecom


These online marketplaces are offering a first ever steep discount on the iPhone SE, which was launched in May this year.
These online marketplaces are offering a first ever steep discount on the iPhone SE, which was launched in May this year.

NEW DELHI: Apple’s iPhones are being offered with discounts of up to 35% on online marketplaces –Amazon and Flipkart. Deep discounts on iPhones are being offered after almost two years.

These online marketplaces are offering a first ever steep discount on the iPhone SE, which was launched in May this year.

Such steep discounts on iPhones will help to attract customers to online marketplaces and consumers eventually end up buying more than just an iPhone, helping the platforms and sellers to achieve sales targets.

Apple is likely to capture 2% share in the coming Q4 2020 with the help of bank offers and discounts on older models during the festive season, Tarun Pathak, associate director at Counterpoint Research told ETTelecom.

“We expect Apple to grow 16% over 2019 in terms of shipments in 2020,” he said.

Analysts said that Apple is expected to clock a 16-22% on year growth in smartphone shipments in India in 2020, sharply higher than a 4% rise in 2019 and a 44% fall in 2018, driven largely by older generation of its iPhones like XR, SE, 11 and the latest iPhone 12 mini. The growth will also be fuelled by deep discounting on marketplace.

Apple’s expected growth comes at a time the overall smartphone market in India is staring at its first ever contraction due to Covid-induced supply chain issues and tightened consumer spending.

This year, Apple will have a wider portfolio of smartphones, which starts from the iPhone SE, priced below Rs 40,000, and goes up till iPhone 12 Pro Max, priced around Rs 1,30,000.

“Apple iPhone shipments have been growing strong in Q3 2020 increasing 67% year-on-year, and are primed to increase in the run-up to the festive season. The iPhone SE 2020 and last year’s iPhone 11 are driving the majority of sales currently,” Prabhu Ram, head-Industry Intelligence Group at CMR told ETTelecom.





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