Apple’s privacy changes are a ‘tectonic’ shift for targeting, and Rosapark is called out: Thursday Wake-Up Call

Just briefly

Cut the feed: Speaker brand Sonos is cutting 12 percent of its nearly 1,500 employees. It will also shutter its New York retail store and all six of its satellite locations, according to CNBC. Company CEO Patrick Spence is taking a 20 percent salary cut through the end of the year, while other company execs will take a pay cut in the third quarter.

Legoland: Publicis Groupe Global Chief Marketing Officer Justin Billingsley talks the Power of One with Ad Age’s Judann Pollack on the latest episode of the “Ad Lib” podcast. Billingsley—who spent many years on the client side working for Coca-Cola along with telecoms Nokia and Orange—says that when he was hired at Publicis a decade ago, Maurice Levy, now chairman of Publicis’ advisory board, told him, “Your job is to make the agency you always wanted as a client.”

Play ball: Sports is trying desperately to get back to its fans. Major League Baseball unveiled plans to start the season in late July, despite at least 12 positive coronavirus cases among staff and players of the Philadelphia Phillies, according to Bloomberg News. In the National Basketball Association, Malcolm Brogdon of the Indiana Pacers also tested positive, a day after he met with NBA commissioner Adam Silver and other executives. Meanwhile, tennis star Novak Djokovic and his wife both tested positive after playing in a tour he organized in Eastern Europe. Now towns that hosted the events are scrambling to trace all the contacts players and coaches had on their swing through.

That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage. 

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