Apple ushers in a new era for the Mac


The announcement of a new personal computer is rarely a big deal. In most cases, new laptops are perhaps a little faster, a little lighter and have a tad more battery life than their predecessor.  But the three new PCs that Apple announced on Tuesday — two laptops and a desktop — are using a new Apple-designed chip that the company is billing as

Larry Magid (Gary Reyes / Mercury News)

a game-changer.

Review units are not yet available and unlike pre-pandemic Apple events, journalists were not at the announcement in-person, so I haven’t seen or touched the new machines, but they’re worthy of a column both from a business and technology perspective.



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